1. Their products have no spirit to them.
2. Nafs defines the attributes of Body and Spirit (Rooh).
3. "And they ask you (O Muhammad SAW) concerning the Ruh (the Spirit); Say: "The Ruh (the Spirit): it is one of the things, the knowledge of which is only with my Lord. And of knowledge, you (mankind) have been given only a little."
4. Their products have no spirit of enlightenment about them, they are very pedestrian.
The sad part is that customers don’t have a lot of that spirit either, but the way that we’re going to ratchet up our species is to take the best and to spread it around everybody so that everybody grows up with better things and starts to understand the subtlety of these better things.