1. If Nike opened a Hotel, I think we would be able to guess pretty accurately what it would be like.
If Hyatt came out with sneakers, we'd have no clue, because Hyatt doesn't have a brand. They have a Logo. If you swapped the logos, I would'nt know if I am in a Hyatt or a Hilton. No Brand. When you have a brand, you have made promise to people and people have expectations.
Tags: Branding | Marketing | Digital Marketing | Strategy | Planning | Entrepreneurship | Social Media | Logo | Design | Promise | Expectations | Customer Service | Customer Engagement | Customer Experience |
2. There are three responses to a piece of design: yes, no and wow.
3. Branding is not a Logo, Logo is a symbol.
The brand is not the product.
A brand is a result. It’s the customer’s gut feeling about the product, service or company. It ends up in their heads, in their hearts. A brand is your reputation.