1. Metadata - The story behind the data.
Getting information is one things, but how it was created - where and by whom - can often be illuminating.
Like most pics people post on Instagram or Facebook, they don't realize they just gifted whatever social media site their camera type, phone model, name and location - all hidden inside the photograph's metadata.
2. Original Research is the key differentiator between you and others.
Add your own analysis of the data you collected.
Run experiments to drive conclusions.
That is very hard to beat.
3. If any other blogger can replicate your content in an hour, it is not unique content.
To build a unique content, you need to do data analysis, run your own experiments, or interview people to get different responses.