1. Flattery feeds directly into our ego and our self-identity. It makes us feel good about ourselves, so naturally, we are not immune to its charms. In fact, flattery affects behavior outside of our awareness. We have a tendency to respond more positively to situations, people, and products that make us feel good about ourselves.
2. Taking Advantage Tactic #1
Seduction. Manipulating you with charm and flattery, and playing on your need for approval.