1. The way we’re running the company, the product design, the advertising, it all comes down to this:
Let’s make it simple. Really simple.
2. I think it's great that the company's making a commercial, because not very many people have heard of us.
I mean, when I tell people I work at Dunder Mifflin, they think that we sell mufflers or muffins or mittens or...and frankly, all of those sound better than paper, so I let it slide.
3. If you think about how you heard about Facebook or Twitter, you didn't hear it from Advertising. You heard it from people who benefited.
When you reach an advertiser, you are targeting a lot of people. I don't need to do that (yet). What I need to do is give the people (who trust me) a really good reason to tell their friends.
4. Advertising sells you things you don't need and can't afford, that are over priced and don't work. And they do it by exploiting your fears and insecurities. And if you don't have any, they'll be glad to give you a few.
5. You can’t just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
6. If you use your money to create exceptional products and services, you won’t need to spend it on advertising.