24 Famous Quotes of Eric Ries

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1. The only way to win is to learn faster than anyone else.

- Eric Ries

Eric Ries Quotes - The only way to win is to learn faster than anyone else.
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Tags: Startup   |   



2. We must learn what customers really want, not what they say they want or what we think they should want.

- Eric Ries

Eric Ries Quotes - We must learn what customers really want, not what they say they want or what we think they should want.
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Tags: Startup   |    Customer Service   |   



3. Reading is good, action is better.

- Eric Ries

Eric Ries Quotes - Reading is good, action is better.
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Tags: Motivational   |    Startup   |   



4. As you consider building your own minimum viable product, let this simple rule suffice:

remove any feature, process, or effort that does not contribute directly to the learning you seek.

- Eric Ries

Eric Ries Quotes - As you consider building your own minimum viable product, let this simple rule suffice: remove any feat
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5. If you cannot fail, you cannot learn.

- Eric Ries

Eric Ries Quotes - If you cannot fail, you cannot learn.
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Tags: Motivational   |    Failure   |    Startup   |   



6. The big question of our time is not Can it be built? but Should it be built?

- Eric Ries

Eric Ries Quotes - The big question of our time is not Can it be built? but Should it be built?
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Tags: Inspirational   |    Startup   |   



7. Build-Measure-Learn feedback loop is at the core of the Lean Startup model.

- Eric Ries

Eric Ries Quotes - Build-Measure-Learn feedback loop is at the core of the Lean Startup model.
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8. The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.

- Eric Ries

Eric Ries Quotes - The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no
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9. When in doubt, simplify.

- Eric Ries

Eric Ries Quotes - When in doubt, simplify.
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10. Customers don’t care how much time something takes to build.

They care only if it serves their needs.

- Eric Ries

Eric Ries Quotes - Customers don’t care how much time something takes to build. They care only if it serves their needs.
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Tags: Startup   |    Customer Service   |   



11. Success is not delivering a feature; success is learning how to solve the customer’s problem.

- Eric Ries

Eric Ries Quotes - Success is not delivering a feature; success is learning how to solve the customer’s problem.
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Tags: Startup   |    Success   |    Customer Service   |   



12. Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

- Eric Ries

Eric Ries Quotes - Leadership requires creating conditions that enable employees to do the kinds of experimentation that entr
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Tags: Startup   |    Leadership   |   



13. The point is not to find the average customer but to find early adopters: the customers who feel the need for the product most acutely. Those customers tend to be more forgiving of mistakes and are especially eager to give feedback.

- Eric Ries

Eric Ries Quotes - The point is not to find the average customer but to find early adopters: the customers who feel the need
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Tags: Startup   |   



14. The ability to learn faster from customers is the essential competitive advantage that startups must possess.

- Eric Ries

Eric Ries Quotes - The ability to learn faster from customers is the essential competitive advantage that startups must posse
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Tags: Startup   |    Competition   |    Customer Service   |   



15. Ask most entrepreneurs who have decided to pivot and they will tell you that they wish they had made the decision sooner.

- Eric Ries

Eric Ries Quotes - Ask most entrepreneurs who have decided to pivot and they will tell you that they wish they had made the d
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16. You cannot be sure you really understand any part of any business problem unless you go and see for yourself firsthand.

It is unacceptable to take anything for granted or to rely on the reports of others.

- Eric Ries

Eric Ries Quotes - You cannot be sure you really understand any part of any business problem unless you go and see for yourse
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Tags: Startup   |   



17. What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?

- Eric Ries

Eric Ries Quotes - What if we found ourselves building something that nobody wanted? In that case what did it matter if we di
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Tags: Startup   |   



18. Peter Drucker said, “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

- Eric Ries

Eric Ries Quotes - Peter Drucker said, “There is surely nothing quite so useless as doing with great efficiency what should
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19. “Entrepreneur” should be considered a job title in all modern companies that depend on innovation for their future growth

- Eric Ries

Eric Ries Quotes - “Entrepreneur” should be considered a job title in all modern companies that depend on innovation for
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20. Startups exist not just to make stuff, make money, or even serve customers.

They exist to learn how to build a sustainable business.

This learning can be validated scientifically by running frequent experiments that allow entrepreneurs to test each element of their vision.

- Eric Ries

Eric Ries Quotes - Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to
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Tags: Money   |    Startup   |   



21. Build-Measure-Learn.

The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.

All successful startup processes should be geared to accelerate that feedback loop.

- Eric Ries

Eric Ries Quotes - Build-Measure-Learn. The fundamental activity of a startup is to turn ideas into products, measure how
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Tags: Startup   |    Customer Service   |   



22. Innovation accounting.

To improve entrepreneurial outcomes and hold innovators accountable, we need to focus on the boring stuff: how to measure progress, how to set up milestones, and how to prioritize work.

This requires a new kind of accounting designed for startups—and the people who hold them accountable.

- Eric Ries

Eric Ries Quotes - Innovation accounting. To improve entrepreneurial outcomes and hold innovators accountable, we need to
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23. Failure is a prerequisite to learning.

- Eric Ries

Eric Ries Quotes - Failure is a prerequisite to learning.
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Tags: Failure   |    Startup   |   



24. Anything the customers experience from their interaction with a company should be considered part of that company’s product.

- Eric Ries

Eric Ries Quotes - Anything the customers experience from their interaction with a company should be considered part of that
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