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There is only one valid definition of business purpose: to create a cu - There is only one valid definition of business purpo

1. There is only one valid definition of business purpose: to create a customer.

- Peter F. Drucker

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There is only one valid definition of business purpose: to create a cu - Anything the customers experience from their interac

2. Anything the customers experience from their interaction with a company should be considered part of that company’s product.

- Eric Ries

Tags: Startup | Customer Service | Consideration |

There is only one valid definition of business purpose: to create a cu - Make it for your customer or your audience, not for

3. Make it for your customer or your audience, not for yourself. Be generous. Be informative. Be funny.

- Gary Vaynerchuk

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There is only one valid definition of business purpose: to create a cu - The key to great marketing is remembering that even

4. The key to great marketing is remembering that even though you’re all about your brand, your customer is not.

- Gary Vaynerchuk

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There is only one valid definition of business purpose: to create a cu - Twitter is a marketer’s dream come true because it

5. Twitter is a marketer’s dream come true because it allows you to initiate a relationship with your customer.

- Gary Vaynerchuk

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6. People are usually astonished when a brand puts in extra effort to make them happy.

That’s how rarely it happens, and that’s where you, whether you’re an entrepreneur or a big business, can separate yourself from the rest of the pack.

Bigger businesses will be able to jump in on more conversations than others, but volume alone won’t raise a brand’s engagement levels — the quality of the conversation will.

- Gary Vaynerchuk

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There is only one valid definition of business purpose: to create a cu - If you’re in business, first and foremost, you hav

7. If you’re in business, first and foremost, you have to be nice.

Show your customers that you care.

Exhibit your wares in an attractive and evocative way.

Be generous with your knowledge.

Be truthful.

If you can’t provide what someone is looking for, make sure to help her find someone who can.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

Then, and only then, throw that right hook with everything you’ve got.

- Gary Vaynerchuk

Tags: Customer Service | Digital Marketing |

8. A Brand's job is to create a customer that creates and inspires other customers.

Tags: Branding | Customer Service |

There is only one valid definition of business purpose: to create a cu - Get closer than ever to your customers. So close

9. Get closer than ever to your customers.

So close that you tell them what they need well before they realize it themselves.

- Steve Jobs

There is only one valid definition of business purpose: to create a cu - Customers don't measure you on how hard you tried. T

10. Customers don't measure you on how hard you tried. They measure you on how hard you deliver.

- Steve Jobs

There is only one valid definition of business purpose: to create a cu - Companies cannot really see beyond their current cus

11. Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. That is why most new ideas come from small companies that have nothing to lose.

- Nicholas Negroponte

There is only one valid definition of business purpose: to create a cu - People do not buy goods and services. They buy relat

12. People do not buy goods and services. They buy relations, stories and magic

- Seth Godin

There is only one valid definition of business purpose: to create a cu - If Nike opened a Hotel, I think we would be able to

13. If Nike opened a Hotel, I think we would be able to guess pretty accurately what it would be like.
If Hyatt came out with sneakers, we'd have no clue, because Hyatt doesn't have a brand. They have a Logo. If you swapped the logos, I would'nt know if I am in a Hyatt or a Hilton. No Brand. When you have a brand, you have made promise to people and people have expectations.

- Seth Godin

There is only one valid definition of business purpose: to create a cu - The reason it seems that price is all your customers

14. The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.

- Seth Godin

There is only one valid definition of business purpose: to create a cu - What do baristas say to their least-favorite custome

15. What do baristas say to their least-favorite customers? You mocha me crazy!

Tags: Coffee Puns | Customer Service | Annoying People |

There is only one valid definition of business purpose: to create a cu - “This coffee tastes like mud!” exclaims a custom

16. “This coffee tastes like mud!” exclaims a customer in a coffee shop. “Not my fault”, explained the server, “it was ground a few minutes ago.”

Tags: Coffee Puns | Customer Service |

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