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1. If you are doing brand marketing, do not attempt to measure it because it cannot me measured.

- Seth Godin


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Tags: Branding   |    Digital Marketing   |    Niche Market   |    Marketing   |    Measure   |   



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2. Whats the value of a brand? The value of a brand is how much extra am I paying above the substitute. And if I am not paying extra, there is no brand.

- Seth Godin


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Tags: Branding   |    Money   |    Marketing   |    Digital Marketing   |   

3. Don’t find customers for your products, find products for your customers.

- Seth Godin


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Tags: Customer Engagement   |    Customer Experience   |    Product   |    Branding   |    Value   |    Sales   |    Marketing   |    Digital Marketing   |    Market Research   |   

4. Direct Marketing is measured marketing. You can measure it, you can act differently. You can see what happened on Tuesday, and change what happened on Wednesday. Brand Marketing is a Cheetos commercial. Brand Marketing is the AirBnB Logo. You can't test an AirBnB logo - It's their logo. That's the way you tell a story of who you are.

- Seth Godin


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Tags: Digital Marketing   |    Marketing   |    Niche Market   |    Branding   |    Product   |    Customer Engagement   |    Customer Experience   |    Airbnb   |   



5. Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new.

- Seth Godin


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Tags: Copy Cat   |    Difference   |    Change   |    Innovation   |    Motivational   |    Branding   |    Marketing   |   

6. A lot of individuals who don't own the company like Brand Marketing coz you can't get in trouble for a long time - coz no one knows if it's working.

- Seth Godin


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Tags: Marketing   |    Branding   |    Employee   |    Problems   |    Losing Job   |    Confused   |    Nobody   |   



7. If Nike opened a Hotel, I think we would be able to guess pretty accurately what it would be like.
If Hyatt came out with sneakers, we'd have no clue, because Hyatt doesn't have a brand. They have a Logo. If you swapped the logos, I would'nt know if I am in a Hyatt or a Hilton. No Brand. When you have a brand, you have made promise to people and people have expectations.

- Seth Godin


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Tags: Branding   |    Marketing   |    Digital Marketing   |    Strategy   |    Planning   |    Entrepreneurship   |    Social Media   |    Logo   |    Design   |    Promise   |    Expectations   |    Customer Service   |    Customer Engagement   |    Customer Experience   |   



8. You have no business being a marketer, unless you have empathy for people you are seeking to serve.

- Seth Godin


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Tags: Business   |    Digital Marketing   |    Niche Market   |    Marketing   |    Branding   |    Empathy   |    Sales   |    Product   |   

9. The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.

- Seth Godin


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Tags: Price   |    Customer Service   |    Customer Experience   |    Customer Engagement   |    Value   |    Branding   |    Product   |   

10. If you use your money to create exceptional products and services, you won’t need to spend it on advertising.

- Seth Godin


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Tags: Money   |    Product   |    Advertising   |    Branding   |    Social Media   |   



11. If you are doing brand marketing, do not attempt to measure it because it cannot me measured.

- Seth Godin


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Tags: Branding   |    Digital Marketing   |    Niche Market   |    Marketing   |    Measure   |   

12. "If I only had more money for marketing, I could build a brand, then everyone will come rushing to me and buy". Except, that never works.

Marketing dollars never build brands.

Product satisfaction and execution build brands.

- Mark Cuban


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Tags: Marketing   |    Digital Marketing   |    Network Marketing   |    Branding   |    Product   |    Money   |    Money Management   |    Business   |    Strategy   |    Sales   |    Equity   |