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Get closer than ever to your customers. So close that you tell them - Get closer than ever to your customers. So close

1. Get closer than ever to your customers.

So close that you tell them what they need well before they realize it themselves.

- Steve Jobs

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Get closer than ever to your customers. So close that you tell them - Their products have no spirit of enlightenment about

2. Their products have no spirit of enlightenment about them, they are very pedestrian.

The sad part is that customers don’t have a lot of that spirit either, but the way that we’re going to ratchet up our species is to take the best and to spread it around everybody so that everybody grows up with better things and starts to understand the subtlety of these better things.

- Steve Jobs

Get closer than ever to your customers. So close that you tell them - The Lisa people wanted to do something great. And

3. The Lisa people wanted to do something great.

And the Mac people want to do something insanely great.

The difference shows.

- Steve Jobs

Get closer than ever to your customers. So close that you tell them - Customers don't measure you on how hard you tried. T

4. Customers don't measure you on how hard you tried. They measure you on how hard you deliver.

- Steve Jobs

Get closer than ever to your customers. So close that you tell them - Companies cannot really see beyond their current cus

5. Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. That is why most new ideas come from small companies that have nothing to lose.

- Nicholas Negroponte

Get closer than ever to your customers. So close that you tell them - Don’t find customers for your products, find produ

6. Don’t find customers for your products, find products for your customers.

- Seth Godin

Get closer than ever to your customers. So close that you tell them - Direct Marketing is measured marketing. You can meas

7. Direct Marketing is measured marketing. You can measure it, you can act differently. You can see what happened on Tuesday, and change what happened on Wednesday. Brand Marketing is a Cheetos commercial. Brand Marketing is the AirBnB Logo. You can't test an AirBnB logo - It's their logo. That's the way you tell a story of who you are.

- Seth Godin

Get closer than ever to your customers. So close that you tell them - People do not buy goods and services. They buy relat

8. People do not buy goods and services. They buy relations, stories and magic

- Seth Godin

Get closer than ever to your customers. So close that you tell them - If Nike opened a Hotel, I think we would be able to

9. If Nike opened a Hotel, I think we would be able to guess pretty accurately what it would be like.
If Hyatt came out with sneakers, we'd have no clue, because Hyatt doesn't have a brand. They have a Logo. If you swapped the logos, I would'nt know if I am in a Hyatt or a Hilton. No Brand. When you have a brand, you have made promise to people and people have expectations.

- Seth Godin

Get closer than ever to your customers. So close that you tell them - The reason it seems that price is all your customers

10. The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.

- Seth Godin

11. Branding is not a Logo, Logo is a symbol.

The brand is not the product.

A brand is a result. It’s the customer’s gut feeling about the product, service or company. It ends up in their heads, in their hearts. A brand is your reputation.

- Marty Neumeier

Get closer than ever to your customers. So close that you t ...

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