Decoding the Google Algorithm with evidences [Case Study]

Home > Learn Digital Marketing

Google Algorithm Exposed - Reverse engineering the Google algorithm and SEO with all claims backed by real examples - A Case Study

 

This is what every SEO would want to know. What is the Google Algorithm and how it exactly decides the order of websites in the search results for a given keyword. No matter how smart and advanced the Machine Learning and NLP technologies become, there is always room for error - because in the end of the day, it is still a machine and a code that decides your fate in Google rankings. Apart from creating high quality content, we cannot overlook the fact that we are still dealing with a code and (maybe) trying to understand this code will help us in making not only our readers, but the machine’s happy too.

 

I will attempt to decode and reverse engineer the Google algorithm and share my insights with you. Each claim will always be accompanied with proof. Bookmark this page as I wish to keep updating this post with time and as I find more claims backed up by real research and examples.

Search Intent Algorithm

Google is trying to understand the intent of keywords typed into Google for quite some time and have had some major leaps in this arena. We know its “machine learning” but what exactly is the training data of Google to understand the search intent?

 

When you type a keyword on Google, and the results come up - you may have noticed that Google bolds the text that exactly matches the keywords in the meta description of each result. Google also bolds the words that are synonyms to the typed keyword. This gives you a basic idea of how Google understands your target keywords in terms of language at any given day.

 

My claim is that Google’s training data to understand the search intent does not just come from exact matches and synonyms of the words in the keyword phrase, but also from the Knowledge Panel data (if it exists for the said keyword)

 

Look at the following search result and the information provided by Google. See what Google bolds in the meta description of the results.

 

 

How can we benefit from this understanding? We should closely watch the meta descriptions and watch out how “Google” is actually understanding the keyword and matching the webpage’s contents.

 

What will be the future Google updates

 

In order to understand the direction in which Google is going, you need to understand the past and how we reached here today.

 

Check out this page for the history of algorithm changes since the year 2000 up until today. I have bookmarked this page and it's really helpful to stay updated with the SEO so i recommend you bookmark that page as well. Also, Bookmark this article as this is not the end of this article; i will keep updating and adding new confirmed decoding as i progress with my research.

 

Conclusion

The only way to try to understand how Google algorithm works is by paying attention to the kind of results it shows, the meta, the titles, the alt’s in the images to assess how accurately Google is attempting to understand the pages and how its ranking. Any claim to a decoded algorithm of Google cannot be acceptable with just a claim - it has to be backed up with proof and examples. And that is exactly what this article and ReadBeach is all about.

 

What do you think of my understanding and study? Do you also agree with points mentioned in the article? Also, please share your thoughts if you have something interesting that you have noticed that exposes how the Google algorithm works.

 

Comment Form is loading comments...

Table of contents









CPC PPC CPM CPA CPE RPM in Advertising,AdSense and Adwords

We will discuss in very simple terms the actual meaning of Pageviews, Impressions, CPC, CPM, CPE, Page RPM, Impressions RPM and Active View RPM. Once you know what each of these metrics are, you will be all set to appreciate these metrics and watch them to improve your earnings.

Google Adsense Tutorial [with PDF]

This is the only article along with a free Google Adsense PDF Ebook download that you will ever need to read to answer all your questions related to making money by showing ads on your website through adsense. The article covers everything starting from basic questions related to AdSense to step by

Beginner to Advanced Google Tag Manager Training [Free]

What is Tag Management System? What is Google Tag Manager?Advantages, Creating a Measurement Plan, Tags, Variable & Triggers, Cross-domain tracking, Setting Data Layer Javascript object, Variables, Setting up Google Ads , Facebook Pixel and Dynamic Remarketing using Google Tag Manager.





How to Find Your Niche in Blogging

Choose a Niche you are passionate about. Who is going to be your reader/customer? Never target the top of your niche. Use your Skills and Knowledge in the niche. Pick a topic that you want to learn yourself. Pick a Niche that is profitable. Do Keyword Research and Competitive Analysis.

Niche Research Tool

Niche Research Tool helps you in finding your niche market for your online business. Answer a set of questions to explore the niche that is right for you, based on your interests, experience and passion. This is an ultimate niche finder for you to know on what topic you will be writing about.

[Fixed] data-vocabulary.org schema is deprecated

You are referring to a http://data-vocabulary.org (which is now deprecated) for your SD, and not schema.org. You need to use the JSON-LD structure Data format in order to get rid of this error. First, you need to visit Schema.org website and scroll down to find the data format tab with JSON-LD struc





Keyword Research PDF

This article (Keyword Research - PDF File) aims to be a complete guide to Keyword Research for seo, blogs, youtube, niches, social media and virtually every medium where Keyword Research is required in order to understand the target audience of the content that you wish to create.

Build these Backlinks now

How to get Backlinks? Here is an easy list of all the strategies that you need to get competitor backlinks to your blog website. In essence, by creating content, providing value through outreach - every single strategy to get those precious dofollow backlinks have been listed here (White hat only).

Google Search Console FAQs

The most common questions when it comes to understanding Google Search Console are listed here. To be honest, this tool is super ambiguous (probably intentionally) and confusing. This article aims at getting a bit of closure when it comes to the ambiguity and confusion that comes when we spend a few





SEO Guide - Simple SEO Checklist for life

Here is my SEO Checklist that I refer to when optimizing my website and new blogs. This definitive guide to SEO will make sure you do not miss optimizing any of the best SEO practices in 2020 for new and old articles.

Why your Emojis 😟 are not showing in Google results

Google supports emojis in their search results, however, it can decide not to display them when they don’t find it appropriate. Google only shows emojis when it thinks it's relevant to the search query. Google does not show emojis in your title/meta-descriptions if it thinks that they are misleading

Decoding the Google Algorithm with evidences [Case Study]

I will attempt to decode and reverse engineer the Google algorithm and share my insights with you. Each claim will always be accompanied with proof. Bookmark this page as I wish to keep updating this post with time and as I find more claims backed up by real research and examples.





How to Edit the Google Knowledge Panel

Wondering how to get featured in the Google Knowledge Panel or suggest changes to the Google Graph? In short, there are two ways: one is naturally getting featured by making sure you abide by the specifications of content and images that Google uses in the Knowledge panel. Second way is to actually

Keyword Rank Tracking Tool Price Comparison

If you are looking for an SEO tool that can track your positions on the SERP, then you have 3 great options: Mongools, Ahrefs and SEMRush. Based on the price, accuracy and ease of use, Mongools Keyword Finder is by far the best tool you can have as of September, 2020.